Jason Ayto on Embracing Expectation, Nurturing Talent and the European Dream | BHA Podcast

Behind every great team is a great plan and Jason Ayto is the man shaping Brighton’s next one. Paul Hayward sits down with Albion’s new Sporting Director, who joined the club in September after more than a decade at Arsenal. Jason shares what drew him to the South Coast, the lessons learned from his journey through football and how he plans to build on Brighton’s reputation for smart recruitment, youth development and long-term planning. From working closely with the men’s and women’s teams to shaping the next generation of Albion talent, Jason reveals what it takes to keep the club competing toe-to-toe with the very best, on and off the pitch. #brightonandhovealbion #podcast